Sales Comp Plan Generator
Balance risk and reward to attract top talent profitably.
1. Role Profile & Location
Primary Role Objective
New Business Acquisition (Hunter)
High Level Closing (Closer)
Account Management / Renewals (Farmer)
Sales Support / Order Taking
Work Location
A. Remote (Work from Home)
B. In Office
C. Onsite / Local Prospects
D. On the Road (Regional/National)
Cost of Living (COL) for this Area
Moderate Cost of Living (Standard)
High Cost of Living (+20% OTE)
Low Cost of Living (-15% OTE)
Role History
This is a brand new role
Replacing an existing rep
Expanding team (Role exists)
Management Duties?
Yes, this rep will also manage a team
2. Sales Process
Lead Generation Source
Marketing generates most leads
Mix (50/50)
Rep generates their own leads
Sales Cycle Length
Short (Transactional / < 30 days)
Medium (1 - 3 months)
Long (Complex / 4 - 12+ months)
Average Price Point
Low Price Point / High Volume
High Price Point / Low Volume
3. Financial Targets
Target Total Sales Comp (% of Revenue)
Standard is 10% for services, 5-7% for manufacturing.
Target Annual Earnings (OTE)
Recommended market range based on inputs:
Advanced Options
Include Tiered Structure?
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Tiered plans are complex but can protect margins.
Generate Comp Plan
Show Logic Map
Why this fits your business model:
đ Recommended Ramp-Up Period
đ Tiered Structure Option